The Four : The Hidden DNA of Amazon, Apple, Facebook and Google
| Nakladatel: | Corgi Books (Bohemian Ventures, spol. s r.o.) | |
|---|---|---|
| Jazyk: | anglicky | |
| Pořadí vydání: | 1. | |
| Rok a měsíc vydání: | 2018/09 | |
| Počet stran: | 335 | |
| Typ, vazba: | Kniha, paperback | |
| Formát, hmotnost: | 108 × 196 mm, 240 g | |
| Více podrobností | ||
| Klubová cena: | 224 Kč |
|---|---|
| Běžná cena: | |
| Ušetříte: | 75 Kč |
| Kolik zaplatím za dopravu? | |
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Poslední změna: 26.04.2024 16:39 |
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Anotace
Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.Specifikace
Název: The Four : The Hidden DNA of Amazon, Apple, Facebook and Google
Autor: Scott Galloway
Titul je zařazen do žánrů:
ISBN: 978-0-552-17343-8
EAN: 9780552173438
Objednací kód: NA323500
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