Alibaba´s World - How a remarkable Chinese Company is Changing the face of Global Business
| Nakladatel: | Macmilian (Folio, spol.s r.o.) | |
|---|---|---|
| Jazyk: | anglicky | |
| Pořadí vydání: | 1. | |
| Rok a měsíc vydání: | 2016/07 | |
| Počet stran: | 244 | |
| Typ, vazba: | Kniha, paperback | |
| Formát, hmotnost: | 130 × 197 mm, 187 g | |
| Více podrobností | ||
| Běžná cena: | 359 Kč |
|---|
Informace o dostupnosti
Zboží bohužel momentálně není skladem. Pokud chcete být emailem informováni o jeho naskladnění, klikněte na tlačítko "Sledovat titul" a zadejte svou emailovou adresu. Poslední změna: 26.04.2024 15:26 |
|||
- Sledovat titul
- Recenze (0)
- Odkazy a akce (0)
- Komentáře (0)
Anotace
In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees, who helped spearhead its international expansion, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. Now, in the first English language account of Alibaba's extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape - with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba - and its inevitable descendants - is both essential and instructive.Specifikace
Název: Alibaba´s World - How a remarkable Chinese Company is Changing the face of Global Business
Autor: Porter Erisman
Titul je zařazen do žánrů:
- Učebnice, vzdělání › Počítače a nová média
- Literatura faktu › Biografie, životopisy, osudy
- Jazyky › Angličtina - beletrie
ISBN: 978-1-4472-9066-7
EAN: 9781447290667
Objednací kód: -
Hodnocení a komentáře
Titul ještě nikdo nekomentoval, buďte první.
