Pre-Suasion : A Revolutionary Way to Influence and Persuade
Nakladatel: | Cornerstone (Bohemian Ventures, spol. s r.o.) | |
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Jazyk: | anglicky | |
Pořadí vydání: | 1. | |
Rok a měsíc vydání: | 2017/04 | |
Počet stran: | 436 | |
Typ, vazba: | Kniha, paperback | |
Formát, hmotnost: | 130 × 197 mm, 300 g | |
Více podrobností | ||
Klubová cena: | 299 Kč |
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Běžná cena: | |
Ušetříte: | 100 Kč |
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Poslední změna: 28.03.2024 21:09 |
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Anotace
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of `pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say `yes' even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.Specifikace
Název: Pre-Suasion : A Revolutionary Way to Influence and Persuade
Autor: Robert B. Cialdini
Titul je zařazen do žánrů:
ISBN: 978-1-847-94143-5
EAN: 9781847941435
Objednací kód: NA355704
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